Behind The Scenes: Summer Ready

Our Summer 2025 story was captured at the stunning Royal Mansour Tamuda Bay - a Mediterranean dream nestled between the mountains and the sea in northern Morocco. Shot by Matthew Eades, this campaign is inspired by the freedom of summer and the effortless, impeccable style found in iconic vintage menswear photography. It showcases a wardrobe that blends past and present - where timeless style meets modern-day well-being.

At Wellwear, we’re endlessly grateful to work with such inspiring, hardworking, and lovely people. We hope these behind-the-scenes moments, beautifully captured by Kane Layland, give you a glimpse into the atmosphere on set - and a sneak peek at what’s to come this summer.

From essential wardrobe staples to bold steps into exciting new product categories, we're expanding your Wellwear collection to ensure you’re summer ready with pieces that both look good and feel good all season long.

Thank you to Royal Mansour for providing the perfect backdrop - and to Matthew, Kane, and the entire team for bringing our vision to life with such care and creativity.

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